radiantshadow (radiantshadow) wrote,

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magazine ad

there is rarely an ad that stands out to me, even less so that makes me want to visit somewhere. this would be the exception

The Oregon Chef

As in someone who doesn't believe in turning rich soil into parking lots for strip malls where we eat food shipped in a can from Timbuktu, but rather in turning rich soil into rich, flavorful beets and berries and hazelnuts and with them concocting delicious delectable food from your own soil.


There is a chef called Greg Higgins who rode out west - on his bicycle - and when he got to Oregon, as one might imagine after having biked all the way from New York, he was very hungry. Down in the valley there were organic hazelnuts and squash, broccoli and herbs, apples and pears, beets and berries. And over to his right in the huge open spaces were big beautiful beef roaming freely about, munching on grass. On the coast he found fresh line-caught salmon and cod, pink shrimp and Dungeness crab. And as his belly grumbled away, he had a crazy idea. He called up Cory Schreiber and Vitaly Paley and other Oregonian chefs, who too were hungry to create something extraordinary, and they made a pact. Their goal: to create an Oregon cuisine using local wine, meats, fruits and vegetables. Food full of unique Oregon flavor and the peace of mind that the rich Oregon soil would stay rich Oregon soil . And not to their surprise, after a while, people began to say, "Let's eat Oregonian tonight. And tomorrow night. And the next night." And now it is easy to find delicious Oregon cuisine: Come to Oregon.

very well said...

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